The neighbourhood, from someone who lives in it
A guest with a phone can find the top-rated restaurant in the city on their own. What they cannot find is the one you actually go to on a Tuesday.
Why local recommendations matter
The part a phone cannot tell them
Anyone can find the top-rated restaurant in the city. What no search returns is the one you actually go to on a Tuesday, or which of the two bakeries on the square is the good one.
It is often what the review is about
Guests remember the meal more than the mattress. Recommendations are the cheapest part of hosting to get right, and the reason a stay reads as somewhere rather than anywhere.
It answers the question before it is asked
Where should we eat tonight is a message you will otherwise answer by hand, every booking, with roughly the same five names.
What makes a list worth reading
- 1
Short, and yours
Ten places you stand behind beat forty copied off a review site. A long list is the same as no list: the guest cannot tell which entries you mean.
- 2
One line on why
The reason is the recommendation. Go for the terrace, not the food. Cash only. Book on a Friday. That sentence is what a review site cannot give them.
- 3
Current, without a reprint
Somewhere closes and you remove it; the change is live for everyone holding the link. Nobody gets sent to a shuttered door because the laminated sheet is three years old.
Frequently asked questions
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